1. Launching with no liquidity
Minting a token does not make it tradable. Without a liquidity pool, nobody can buy or sell it, and it will not appear on charts. Fix: create the pool in the same flow as the token. See create a Solana token with Raydium liquidity.
2. Adding almost no liquidity
The pool sets the price. If you pair a whole supply with only a tiny amount of SOL, even a small purchase moves the price a lot. Fix: decide your starting price on purpose, and choose a SOL amount you are comfortable putting at risk.
3. Keeping authorities you don't need
Buyers check mint, freeze and update authority. An active mint authority means more tokens could be created later. Fix: revoke what you will never use, but remember it is irreversible. See how to revoke mint authority on Solana.
4. Revoking something you needed
The opposite mistake: revoking update authority, then discovering a typo in the name or a broken image link. Fix: proofread every field first, and keep update authority until you are certain the metadata is final.
5. Sharing the wrong address
Your token is identified by its mint address, not your wallet address. Copycat tokens with the same name are also common. Fix: copy the mint from your launch confirmation and verify it on Solscan before you share it.
6. Running out of SOL between steps
Rent, network fees and Raydium's pool fee add up. If your wallet runs short after the token is minted, the pool step can fail. Fix: keep a buffer of about 0.25 SOL beyond the platform fee and your liquidity. The full list is in the cost breakdown. If the pool step did fail, see token not showing on DexScreener.
7. Overpromising
Promising returns, guaranteed gains or a price target is misleading, and in many places it can carry legal risk. Fix: describe what your project is and does, and be clear that tokens are risky.
Pre-launch checklist
- Name, ticker and image are final and spelled correctly
- Decimals and total supply are what you intend
- You know your starting price and how much SOL is going into the pool
- Your wallet holds the fee, the liquidity and a spare buffer
- You have decided which authorities to revoke, and why
- You know where you will save the mint address
Common launch failures at a glance
- No pool: the token cannot be traded
- Thin pool: the price swings on small trades
- Wrong address: people buy something else
- Empty wallet: the pool step fails
